In a previous article I explain what Social Media Monitoring is and what free tools are available for small to medium businesses who want to tackle their own social media. In this article I will tell you some of the reasons why Social Media Monitoring Matters to your business.
Why Social Media Monitoring Matters:
Social Media is immensely powerful, if it is not watched over quickly and closely it can quickly turn a friend to an enemy. One sour customer can thrash the reputation of your business by voicing their bad experience on the social media and costing you millions to repair the damage done. Identify the root cause of the problem quickly and take an action before the information pollutes the reputation of your business.
Apart from knowing what the people are saying about your business, you can also monitor what the people are saying about your competition. The business can use the social medial to learn about what people like and don’t like about your competition. Such information can help the business in various ways like product development, customer service, sales and marketing.
Reach Potential Customers:
Customers are the most important reason to monitor social media. Through social media the business can monitor who is looking for what. Social medial gives an instant insight into the habits of the prospect buyers.
Spot New & Upcoming Trends:
Social media monitoring helps businesses gain an edge by enabling them to spot new and upcoming trends. Social media helps the business with valuable information which they can use to plan their future campaigns accordingly.
Answer Audience Questions:
People have loads of questions and it is immensely important that those questions are instantly well answered. Through social media the business gets connected with many prospective buyers who have questions about the service or products, providing such people with the best answers increases the chances of creating a good brand image. So know what those questions are and be ready with the answers.
Solve Customer Complaints:
It’s a common thing to notice customers to have problems the product or services the business offers. But it is immensely important to make sure those problems are heard and further solutions are provided. If the problems are not taken care of, the chances of losing the customer increases. Hence it is important that the problems raised are quickly taken care of and to help business retain their customers.
Leverage Good Reviews:
Social media is a wide platform where millions of people talk about their experiences on the products and services they love. And remember when they do so their networks hears it too. Always ensure that you actively find such compliments and leverage them to position your business as a trusted one.