Social Media Monitoring as become a huge factor particularly with customer service as one bad review by a customer can go viral causing millions of dollars in damages. Don’t know what Social Media Monitoring is here is how wikipedia define it Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Now that we all know what exactly is Social Media Monitoring is we will focus on the tools to help small and medium businesses who wish to manage their own social reputation the main criteria for this tools is price.
Social Media Monitoring Tools:
Type a keyword into Addict-o-Matic’s search bar to scan platforms such as YouTube, WordPress and Bing News for mentions. The results are somewhat customizable — if you don’t value a given platform, you can delete its feed or move it to the bottom of the page. Bookmark the page and visit again whenever you want updated information.
Try Google Alerts if you’re looking for an easy, but barebones, option. It will scan publications for keyword mentions, delivering email alerts according to the frequency you choose. You can filter results by region, language and source — including blogs, forums and news sources.
A popular platform management tool, test out Hootsuite for social listening as well. You can create a live stream for each keyword you want to track, generating a grid of content that shows basic engagement data. You can also flag posts and assign team members to address them, making it a go-to tool for large social teams.
Price: Starts at $9.99 USD per month; advanced plans vary
Use HowSociable to measure a keyword’s “magnitude score” — its level of weekly activity, given on a scale of 0 to 10. The tool provides the keyword’s score on 36 sites, ranging from major social platforms to forums such as 4chan and Reddit. Pay extra to receive historical data going back to the platform’s launch in May 2008.
Price: $9 USD per three months – $99 USD per year
Acting as a blog and Twitter search engine, try IceRocket if you value a range of results filters. You can narrow results by domain, author, language, publishing date and secondary keyword use. But since you can’t save or continuously update your mentions, you’ll have to perform a new search whenever you want an update.
Track your mentions on major social media platforms, including Twitter and Facebook, with the aptly-named Mention. Not only can you interact with posts using your tracked keywords directly from the dashboard, but assign them to different team members. The platform can also alert you whenever someone includes your keyword in a post.
Price: Starts at $25 USD per month; advanced plans vary
Think of SharedCount as a basic version of BuzzSumo. Seeing more than a billion requests per month, the program helps you monitor the social popularity of content. Paste a URL into the search bar to see how many likes and shares it has earned on Google+, LinkedIn, Pinterest and Facebook.
Use Social Mention as a search engine with a complementary analytics suite, collecting data such as sentiment. Inputting a keyphrase will generate results pages filled with user-generated content up to a month old from more than 100 platforms. But since the program doesn’t continuously monitors your terms, you’ll have to start a new search when you need an update.