Social Media Monitoring Tools as become a huge factor particularly with customer service as one bad review by a customer can go viral causing millions of dollars in damages to your business. We will focus on Social Media Monitoring Tools to help small and medium businesses who wish to manage their own social reputation with the main criteria for this tools is price. Keep in mind this is not an all inclusive list there plenty of other software companies that do same thing in a different order. The companies on this are not paying to be on this list keeping this article bias free.
Social Media Monitoring Tools:
Use Keyhole to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. It collects data and posts in real-time, offering historical data separately or in advanced plans.
The platform gives a timeline that illustrates flows and spikes in posting frequency. It provides a stream of posts to complement this feature. Along with sentiment data, Keyhole has demographic information such as heat maps that measure activity levels across the world and United States.
Price: Starts at $116 USD per month. View pricing here.
Give Brandwatch a shot to monitor and collect data from 80 million sources. These include blogs, forums, review sites, news sources and popular social platforms such as Facebook. It adds context to online conversations by measuring analytics such as audience interests and gender ratio. You can also receive alerts whenever specific terms are mentioned.
Price: Varies based on mentions per month and historical data access
Use Buzzsumo to quantify a content piece’s virality and see who’s sharing it. Enter a term to rank relevant URLs by social share counts. Clicking on a result will reveal a list of users who have tweeted the content piece and identify topic influencers who led conversations around it. You can choose to get an alert whenever a website publishes an article using a specific term.
Price: $79 – $999 USD per month
Try CyberAlert if you need to monitor mainstream news. Along with some popular social media platforms, the tool can track keyword mentions from 60,000 online news sources in more than 250 languages. It allows you to segment these mentions by brand, campaign, media type and more criteria.
Price: Varies based on the platforms you want to monitor
Log onto Digimind to track keywords in real-time from major news outlets and social media platforms. It measures sentiment, letting you see whether the online perception of the keyword is positive, neutral or negative. You can compare how your brands or products are perceived against the competition, as the tool also lets you compare and contrast data from different keywords.
Price: $499 USD per month
Widely known as an influence measurement tool, test out Klout to monitor which types of posts and topics are most talked about. By grading your ability to engage on each social platform and giving you a mark out of 100, you’ll learn which content pieces best drive conversation and resonate with your audience.
Price: Contact Klout to discuss a unique plan
Described as an influencer marketing tool, use Little Bird to monitor close-knit social media communities. For example, you can identify and listen to conversations topic thought-leaders are having about a relevant keyword. This allows you to spot social trends before they become widely popular.
Price: Contact Little Bird to discuss a unique plan
Targeting enterprise-scale brands and agencies, use NetBase to read and analyze social media posts in 42 languages. The platform tracks keyword mentions from millions of sources around the world, advertising that it processes posts nine-times faster and 50 to 70% more accurately than other tools. Subscribers can also receive up to 27 months of historical data.
Price: Contact NetBase to discuss a unique plan
Sign up for Nuvi to monitor real-time data from the top social networks and nearly four million RSS feeds. The tool will alert you when there are large dips and spikes in keyword use, as well as drastic changes in sentiment. You can also reply to mentions from the dashboard, making it a viable community management platform too.
Price: Contact Nuvi to discuss a unique plan
Another social media monitoring tool that targets enterprise-scale brands and agencies, try Synthesio to track mentions from more than 195 countries and 100,000 websites. These include niche social networks in China, Russia, South America and the Middle East. The tool delivers analytics such as activity heat maps and common phrases used with your keywords.
Plan: Contact Synthesio to discuss a unique plan
Use the Sysomos “Heartbeat” tool to monitor up to two years of historical data, along with real-time conversations in almost 190 languages. It scans major social media platforms, plus blogs and news media sources. You can tag different conversations to analyze and compare against each other, helping identify engagement opportunities.
Plan: Contact Sysomos to discuss a unique plan
Test out Talkwalker to track keyword use from almost all major social platforms, as well as blogs, forums and online news websites. The tool also calculates metrics surrounding Twitter and Facebook conversations. One of these is share of voice — a measurement of how much a user or brand is contributing to online discussions about your keywords.
Price: Free – $3,000 USD per month
Create custom social listening feeds with Trackur. While tracking keyword mentions on blogs, forums and other social media platforms, you can set your feeds to filter results by country and other criteria. The tool also uses Klout to assign influence scores to people talking about your keywords.
Price: $97 – $447 USD per month
Simply Measured makes it easy to analyze your paid, owned and earned activity. The main suite is a paid tool, but it can still be used to create free individual reports for Instagram, Twitter, Facebook, Vine and Google+.
They provide insights such as Facebook content, competitor and fan page analysis, key customer service metrics measurement on Twitter, Instagram engagement, content and trends analysis and many others.
Price: Contact Simple Measured to discuss a unique plan
It should be clear if you’ve got this far that the Social Media Monitoring Tools space is a crowded one and most of the tools are never all inclusive there always seems to be something missing from one of them. As a small business owner your job is to decided what you can live without because prices for these Social Media Monitoring Tools can get really expensive.